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Using Mobile Messaging Apps to Increase Productivity

Human interaction has drastically changed over the past few decades with the evolution and increase in the use of technology. These changes require organizational communication strategies to adapt to better fit how employees want to receive and share information. An effective and efficient communication strategy is multifaceted and includes real-time employee messaging capability. As you are evaluating the effectiveness of your organization’s communication strategy, one option to consider is the use of an online mobile application.

Gone are the days of email blasts and memos and an increasingly remote workforce doesn’t always allow for the in-person drop-in. The number of millennials and generation z joining the workforce is increasing every year. 83% of managers are now millennials and before the end of 2018, 61 million Gen Zers will enter the workforce. It is imperative that employees are able to access information where they want and when they want if they are to be as productive as business leaders desire. Integrating a mobile messaging app into your organization’s internal communication strategy can help facilitate access to information for today’s tech-savvy workforce.

One benefit to mobile messaging and collaboration apps is peer-to-peer communication or “horizontal communication”. Information can now spread simultaneously through multiple people allowing it to be disseminated faster and further than if the message came through traditional hierarchical communication silos – the HR manager, supervisor, or even the CEO. Employees are also more likely to trust and engage when content is shared by their peers as opposed to management. Higher engagement and trust helps build a positive and desirable company culture as well as promotes teamwork, employee connection to company core values, and at best, a genuine family-like feeling.

Messaging apps exist to allow for real-time conversations, a feature that is less possible to achieve through email. Remote employees are instantly and easily connected to the rest of the organization. Questions can be asked and feedback provided almost immediately – which can keep employees connected with the strategic direction of the organization and can reduce downtime due to slower channels of communication.

Mobile apps such as Slack, Google Hangouts, Cisco Spark, and HipChat are worth consideration for your organization’s arsenal of communication tools. Employees are able to access each app from their desktop, laptop, or mobile device so they remain connected wherever they go. Content can now be at every employee’s fingertips in the time it takes to type the message out. To ensure appropriate content and behavior by employees using messaging apps, guidelines and proper etiquette for using the app should be clearly outlined by the organization before the implementation. With the promotion of a respectful and polite communication culture consistent with the organization’s values, integrating a messaging app could help bolster productivity and drive employee engagement.


This article was co-authored by Audrey Phillips and Karin Tierney.